SMELLS FUNNY
For the Diamond Edition re-release of 101 Dalmatians, Disney wanted to create fresh buzz and excitement for their 60-year-old title. What’s more exciting and cuter than talking animals?
Movie Tails
Commercial for Disney’s Diamond Edition release of 101 Dalmatians. Released across Disney’s digital platforms: Facebook, YouTube, and 'Disney Movies Anywhere'.
SNARKY
In close collaboration with Disney, Blue Giant created a original spot based on the premise – how would a little girl’s anticipation and excitement over the upcoming release of 101 Dalmatians affect her pets? What if her pets included a dog, a puppy, a cat, a guinea pig, a goldfish, and a pig? Comedy (and production mayhem) ensues.
EASILY SPOOKED
Interesting factoid 1: you know the production adage, “Never work with animals or children.” Well, now we’ve mastered both (see Princess Party Crasher). Interesting factoid 2: we also shot three mice and a camel that day. Interesting factoid 2B: apparently, a camel’s bladder holds north of 5 gallons.