Branded spot for Aulani, a Disney Resort and Spa, and Pixar’s Inside Out. Playing on Disney’s digital platform, Disney Movies Anywhere.
When Pixar’s Inside Out opened in theatres around the world, the short film that played before it, Lava, became a breakout hit, and its featured song hit number one on the World Music Charts. Lava’s success created a synergistic opportunity for Disney to cross promote their Hawaiian vacation destination, Aulani, a Disney Resort and Spa, and the digital release of Inside Out.
Featuring the first live performance of Lava by renown Hawaiian artists Kuana Kahele and Napua Greig, accompanied by Lava songwriter/director James Murphy, Blue Giant created Lava Live, a celebration of the short film and a living portrait of Aulani, capturing its natural beauty and Hawaiian spirit.
