AN EXCLUSIVE PARTY
Disney’s Maleficent was a runaway success, but after its theatrical release the studio realized that parents were shying away from sharing the film with their young children.
Princess Party Crasher
Original commercial for Disney’s digital and Blu-ray release of Maleficent.
LATE TO THE PARTY
In collaboration with Blue Giant, a plan was hatched to reintroduce Maleficent to families in advance of the digital and Blu-Ray release. Instead of being treated as an outsider, Maleficent would be the hit at a princess-themed birthday party. The message was clear: black is the new pink!
