3M/Meguiar’s ‣ Blue Giant

A Man and His Truck
National Television Commercial for Meguiar’s: Car Care Products.
BRAND NEW SHINE
Meguiar’s has earned the reputation of being the "Mercedes Benz" of car care products, and they came to us looking for a way to reflect that high-end appeal in their commercials.
WINTER, SPRING, SUMMER, OR FALL
For their product Paint Protect – which protects paint for 365 days – we wanted to steer clear from the info-driven style that dominates the car care industry and create a spot that had both a compelling story and a lifestyle, aspirational feel.
YOU GOTTA FRIEND
The result was A Man and His Truck. The story of the living friendship between a man and his truck through the four seasons of a single year (shot on a single location, on a single day). Interesting factoid: the truck on the left, we made it (CG).

Man Hearts Truck